The Row
The reference point for the entire movement. The London stockists are Browns and Matches. Investment pieces only — the cashmere and the tailoring are the entry points.
Shop at: Browns, Matches Fashion
Toteme
The Swedish brand that does quiet luxury at a more accessible price point than The Row. The striped shirts and trench coats are the brand's signatures.
Shop at: Selfridges, NET-A-PORTER
Arket
The high street quiet luxury option. Better fabric quality than its price point suggests, minimal branding, classic silhouettes.
Shop at: Arket Regent Street and online
COS
The architectural option. Not strictly quiet luxury but the design language is adjacent. The outerwear is the strongest category.
Shop at: COS stores across London
Reiss
The London brand that does quiet luxury tailoring better than anything else at the price point. The blazers and trousers are the pieces to buy.
Shop at: Reiss stores and online